Readability is the key to creating compelling content that promotes SEO results, engagement, and conversion rates.
However, creating such content is never a cake walk!
If you want to create impactful content for your audience, you have to maintain a high readability score. This is because your written words should impart some knowledge and foster a positive connection with the audience as well.
A vital step in improving your readability score is understanding Flesch’s Reading Ease!
Rudolf Flesh developed a formula in 1940 to make reading easier for an average adult. Over the last 70 years, we have seen such innovative methods being used by great marketers, communicators, and writers, amongst many others to improve the readability of content they create.
Flesch readability helps you understand the areas that can be simplified and transformed so that your content is user-friendly. If you do it the right way, the results can turn out to be astonishing.
We have some grade-level formulas developed by Rudolf Flesh and Peter Kincaid, but it is important to know common readability factors. Some of them are:
These are some factors taken into consideration. The “speed of perception” is essential because you want to make an excellent first impression. Without a good first impression, it is going to be challenging in content marketing.
It would help if you also avoided block paragraphs. Instead, try short sentences and drop lengthy ones filled with big words. When you apply this to your written text, your content will easily understand and drive more engagement.
Now let’s take a look at the readability formula. Flesch Reading Ease score is calculated by using the following formula:
Most of the readability tests nowadays take into account sentence and word counts. The math behind the formula is hard to crack, but the factors used are straightforward. The number of words judges the sentence, and the word length is the number of syllables.
If 7 million blogs are being published every day, don’t you think it is essential to make necessary changes to stand out? It is 100% essential for your online business.
A high readability score ensures content usability to a better degree and helps turn readers into consumers. Here are four main things you can get if you improve your readability the right way
Increasing your readability score may not directly jump to higher search rankings, but it will definitely improve on-page user behaviour. And when that happens- Google will reward you with better rankings.
Clarity content and user-friendly content can change a lot. On-page time, exit rate, bounce rate, and social signals will all see significant improvements. If you get better rankings, you will have more site visitors. If you have more site visitors, you will see an increase in customers and sales.
If your target audience understands your content without scratching their head, you will see a spike in traffic sooner than later. With less jargon, they can relate to what you are saying. It also helps you connect with some real, interested people. Voila! Now you can use the language they use and drive more traffic.
When you create content with a high readability score, it will automatically affect your engagement. With a higher rate of usability, your content will get more views, shares, and conversions. If the engagement is high, your content will be fresh for many new site visitors. In many cases, it will also help you get more conversions.
As mentioned earlier, your search rankings will get better with a high readability score. You have a higher chance of converting readers into customers. You can drive more traffic and increase engagement without using out-of-the-world strategies. That means you are saving time and time while you are getting phenomenal results.
Okay, you want to write content that is easy-to-follow, right? To be honest, there is no magic method to make it happen in one go. But you can follow some tips and tricks to help with the process.
Obviously, the first one would be to understand who your target audience is and what kind of text fits them. Once you figure it out, you can effortlessly write in a language that is familiar to your audience.
To make it even easier for you, we have given five strategies/tips you can follow to improve the readability of your written text:
The fewer the words in your sentences, the easier it is to understand. It is that simple. However, if you feel your choice of words is adding value in a single sentence, go for it. It is completely fine to deliver market intelligence with longer sentences. You have to avoid wordiness in your written text.
When you use words specialized by some folks, you indirectly leave out potential, interested site visitors. If you can use an alternative, simple word for a complex-nobody-can-understand word, you should replace it. For example, you can replace transparent with straightforward and make it easier to read and understand.
Never force words and information. If you say everything in a single paragraph, it is hard to digest for the reader. Instead, give them slices of the whole content piece, one para after another. A well-placed line break can make all the difference for your next blog. Using subheaders and images can be a good way to split written text.
If your readers feel like they are having a conversation while reading, it means you nailed it. Using a conversational tone can be tricky initially, but once you understand your target audience and what they want, you can naturally start writing in a conversational tone.